Who is Love Island winner Ekin-Su Cülcüloğlu? How much could she earn?


Love Island star Ekin-Su Cülcüloğlu has been crowned the winner of the 2022 series with her beau Davide Sanclimenti, and the brunette beauty is already being tipped to become the show’s highest earner in history.

The Essex-based actress, 27, has already scooped £25,000 in prize money, and a source has told MailOnline she’s already being inundated with lucrative offers, meaning she could surpass multi-millionaire Molly-Mae Hague, 23, who was runner-up on the 2019 series, to become the show’s richest ever star.

Ekin-Su, who entered the villa on the third day as a bombshell, has already had a taste of the spotlight, having starred in Turkish soap operas and reality shows before entering the Love Island villa, and the brunette is now set to cash in with an estimated £1 million payday.

A source close to Ekin-Su told MailOnline: ‘We’ve never seen the likes of the deals that are already coming through the door. It’s not just your typical reality TV fodder. 

‘She’s absolutely inundated with lucrative offers from brands and they’re prepared to pay big money to get her onboard. She’s going to be the new Molly-Mae Hague!’ 

Riding high! Love Island star Ekin-Su Cülcüloğlu has been crowned the winner of the 2022 with her beau Davide Sanclimenti, and the brunette beauty is already being tipped to become the show's highest earner in history

Riding high! Love Island star Ekin-Su Cülcüloğlu has been crowned the winner of the 2022 with her beau Davide Sanclimenti, and the brunette beauty is already being tipped to become the show’s highest earner in history

Who is Ekin-Su Cülcüloğlu?

Born in north London, Ekin-Su is of Turkish descent and relocated to Essex at the age of 10, later studying musical theatre at the East 15 Acting School.

In what may be no surprise due to her stunning looks, she also competed in several beauty pageants, representing Ireland in Miss Asia Pacific World in 2011. 

Before making a name for himself on Turkish TV, Ekin-Su also starred on the small-budget reality show Lancashore while studying at the University of Central Lancashire, which focused on a group of students living in Preston.

Riding high! The brunette beauty was crowned series champion during Monday's live final, and a source has now told MailOnline she's already being inundated with offers

Riding high! The brunette beauty was crowned series champion during Monday’s live final, and a source has now told MailOnline she’s already being inundated with offers

Early days: Before entering the villa, Ekin-Su made a name for herself as an actress, appearing in the small-budget reality show Lancashore while she was at university

Early days: Before entering the villa, Ekin-Su made a name for herself as an actress, appearing in the small-budget reality show Lancashore while she was at university

In one scene saw Ekin-Su discussing a group of lads who were living upstairs, saying: ‘Are they hot? Because I’m single, so…’ while another scene saw her confess she fancied one of the men during a drinking game.

During the show, Ekin-Su went by the name Suzie Hazel, and the beauty is no stranger to using a stage name, having previously gone by Su Hayzel and Su Ekin Cülcüloğlu.

In 2020 Ekin-Su then landed a role in the Turkish soap opera Kuzey Yildizi, which told the tale of a man who abandoned his fiancee for a new woman after going to university.

Sexy: In 2020, two years before entering the villa, Ekin-Su landed a role in the Turkish soap opera Kuzey Yildizi as a photographer from London

Sexy: In 2020, two years before entering the villa, Ekin-Su landed a role in the Turkish soap opera Kuzey Yildizi as a photographer from London

However, two decades later, karma hits when his wife leaves him and he is forced to go back to his hometown and the family who cut all ties with him.

In the soap, which translates to North Star in English, Ekin-Su starred as Işıl, a photographer from London, and her character ends up saying the life of leading character Kuzey, with clips from the show displaying her acting skills while speaking in fluent Turkish.

While on Love Island, Ekin-Su also revealed that she played a serial killer on a Turkish show, though it is not known whether this was in Kuzey Yildizi, or another series.

Brazen: From her bombshell arrival on the third day of the series, Ekin-Su was quick to make an impact, having said in her pre-show interview she had no interest in making 'seasonal girlfriends'

Brazen: From her bombshell arrival on the third day of the series, Ekin-Su was quick to make an impact, having said in her pre-show interview she had no interest in making ‘seasonal girlfriends’ 

What did Ekin-Su do in the Love Island villa?

From her bombshell arrival on the third day of the series, Ekin-Su was quick to make an impact, having said in her pre-show interview she had no interest in making ‘seasonal girlfriends’, and was determined to find ‘the love of her life.’

It was clear from the start that she had caught the eye of Italian hunk Davide, with the pair enjoying a cosy date.

But it wasn’t plain sailing for the couple, as the arrival of Jay Younger turned Ekin-Su’s head, and she famously crawled across the balcony so they could enjoy a secret smooch, while she and Davide were coupled up.

Unsurprisingly Davide was furious when he learned the truth, branding Ekin-Su a ‘liar’ in one of the viral moments of the series, and broke off their romance.

Sneaky: Ekin-Su famously crawled across the balcony in the villa in her secret pursuit of Jay Younger, wiht their steamy kiss leaving Davide furious

Sneaky: Ekin-Su famously crawled across the balcony in the villa in her secret pursuit of Jay Younger, wiht their steamy kiss leaving Davide furious

On the mend! After a long and turbulent road for their relationship, Ekin-Su and Davide eventually managed to get their romance back on track, and confessed their love for each other at the summer ball during Monday's final

On the mend! After a long and turbulent road for their relationship, Ekin-Su and Davide eventually managed to get their romance back on track, and confessed their love for each other at the summer ball during Monday’s final

Champions: In Monday's final, the couple were then crowned winners, and an emotional Ekin-Su, 27, jumped into her Italian beau's arms

Over the moon! A speechless Davide, also 27, exclaimed he 'couldn't believe it'

Champions: In Monday’s final, the couple were then crowned winners, and an emotional Ekin-Su jumped into her Italian beau’s arms as they celebrated their win and speechless Davide, also 27, exclaimed he ‘couldn’t believe it’

While it seemed the couple weren’t going to be able to rebuild their romance, the pair couldn’t deny their spark, and after a first date together in a vineyard, began to get their relationship back on track.

Ekin-Su’s stint in Casa Amor sparked yet more drama for the couple, as while she remained loyal to her man, Davide enjoyed a kiss with blonde beauty Mollie Salmon.

In a tense confrontation, Davide noted Ekin-Su’s own behaviour earlier in their romance, and the pair eventually reconciled and slowly rebuilt their trust.

By the show’s final weeks, Ekin-Su and Davide were on the brink of making their relationship official, with the hunk making her a tiramisu with the message ‘Be mine,’ followed by a memorable final date where he confessed his love for the first time. 

In Monday’s final, the couple were then crowned series champions, and an emotional Ekin-Su, 27, jumped into her Italian beau’s arms as they celebrated their win and speechless Davide, also 27, exclaimed he ‘couldn’t believe it’. 

Cashing in: Even before she had left the villa, Ekin-Su was being tipped to become the show's highest earning star in history

Raking it in! One expert estimated she could receive a £1 million payday after the show

Cashing in: Even before she had left the villa, Ekin-Su was being tipped to become the show’s highest earning star in history, with one expert estimating she could receive a £1 million payday after the show

Following in her footsteps: The show has produced a string of millionaires, including Molly-Mae Hague who inked a £500,000 deal with PrettyLittleThing after the show

Following in her footsteps: The show has produced a string of millionaires, including Molly-Mae Hague who inked a £500,000 deal with PrettyLittleThing after the show

What’s next for Ekin-Su?

Even before she had left the villa, Ekin-Su was being tipped to become the show’s highest earning star in history, with a source telling MailOnline she has already been inundated with offers, and she became the first star this series to hit 1 million followers on Instagram.

An expert has also estimated that she could receive a £1 million payday after the show, profiting from fashion endorsements and club appearances.

A source predicted that brands will be lining up to work with them thanks to Ekin’s ‘captivating’ personality, telling the Mirror: ‘Ekin-Su and Gemma have been the stand-out stars in terms of marketability. Ekin-Su is not only beautiful, but she also has a captivating personality.

A source also reported that Ekin-Su had already sparked a ‘bidding war’ even before she left the villa. 

An industry insider told the Daily Star: ‘Ekin-Su is hot property. Plenty of lucrative offers are already on the table.

‘Quite a few make-up ­companies and clothing brands want to work with her and they’re prepared to pay big money. 

‘And then there are some TV offers as well. A bidding war has already started. Ekin-Su’s earning potential is massive. She’ll rack up £1m pretty quickly.’ 

The show has produced a string of millionaires, including Molly-Mae Hague who inked a £500,000 deal with PrettyLittleThing after the show, and series two stars Olivia, 28, and Alex Bowen, 31, who are thought to have made around £4 million in sponsorship deals since their time on the show.

Stunner: A source predicted that brands will be lining up to work with them thanks to Ekin's 'captivating' personality

Stunner: A source predicted that brands will be lining up to work with them thanks to Ekin’s ‘captivating’ personality

It’s also thought that ITV are keen to sign Ekin-Su and Davide for a spin-off show, documenting their life together after departing the villa, with their Love Island contracts including exclusivity rights for the channel.

A source told The Sun: ‘Just like with Olivia and Chris from 2018 then Jack and Dani in 2019, a spin-off show following Ekin and Davide would be a real ratings spinner.

Figures published by William Hill also showed that Ekin-Su could be making almost six times the average UK salary through sponsored posts on Instagram within the next year. 

If Ekin-Su achieved similar sponsors to previous Islanders, including the likes of boohooMAN and Ann Summers, a single sponsored post a month could equate to an annual earning of £55,000. 

Following their win, Ekin-Su and Davide personally thanked voters for supporting them and helping them get to the final.

The pair had already moved fans to tears with their heart-warming declarations of love, as she admitted: ‘Rome wasn’t built in a day, and neither were we,’ while Davide told her ‘te amo’, something he’d previously said he would only say to the woman he wants to marry.

Reading her declaration during the Islanders’ final ball, Ekin said: ‘It’s been a hell of a ride for us but good things don’t come easy and with every bump in the road, our connection has become stronger and deeper.

‘I love everything about you. You have shown me what happiness is. Davide, only you can annoy me so much and at the same time have a passion to kiss you right back after.

End of the road: Viewers waited to discover the winners following an eight-week run of the ITV2 dating show

End of the road: Viewers waited to discover the winners following an eight-week run of the ITV2 dating show

‘I just love being together. The Turkish delight and the Italian stallion. Perfect for one another, you’re my soulmate. I want you in my present and my future.’

Show fans went into meltdown as they heard Davide say ‘te amo’ during his declaration which was seen writing in the bedroom earlier in the episode.

The heartwarming scenes aired before it was announced Ekin-Su and Davide had won the series.

The couple finished ahead of Gemma and Luca who were awarded second place, with bosses deciding to ditch the ‘split or steal’ twist that usually comes at the end.

Indiyah and Dami were awarded third place on the dating programme ahead of Tasha and Andrew who finished narrowly behind them in fourth place.

Happy: Reflecting on his own experience, Davide said: 'I didn't expect this at the beginning - I'm with my other half it's like a dream now!'

Happy: Reflecting on his own experience, Davide said: ‘I didn’t expect this at the beginning – I’m with my other half it’s like a dream now!’

‘Out of all things I expected him to do for a living’: Love Island fans are shocked as they discover Davide’s job and financial status as a shisha business owner

By Milly Veitch for MailOnline

Love Island fans have admitted to being shocked over Davide Sanclimenti’s occupation and rumoured financial status.

The Love Island winner, 27, runs a shisha business that provides hookah products to restaurants and nightclubs. 

He has avoided discussing his job while on the show, leading to many fans being unware of his occupation.

Doing well for himself: Love Island fans have admitted to being shocked over Davide Sanclimenti's occupation and rumoured financial status

Doing well for himself: Love Island fans have admitted to being shocked over Davide Sanclimenti’s occupation and rumoured financial status

The Italian has a company called S Deluxe Shisha, which provides electronic devices from ‘the best manufacturers in the world’ and which was reportedly launched in May 2021 in Manchester.

The website’s mission statement says: ‘S Deluxe Shisha is a premium service offered in some of the most exclusive hospitality venues located in North West, England. 

‘We have partnership with the most exclusive restaurants and nightclubs around the UK, carrying a wide selection of top quality hookah products in different shapes and sizes. 

Entrepreneur: The Love Island winner, 27, runs a shisha business that provides hookah products to restaurants and nightclubs

Entrepreneur: The Love Island winner, 27, runs a shisha business that provides hookah products to restaurants and nightclubs

‘We offer catering-service, with the highest quality of luxury electronic shisha and the purest French made e-liquids. High quality ingredients combined with the latest technology on the market.’ 

There has been lots of rumours that Davide is also a self-made millionaire as a result of his business.

He also holds a masters degree in finance and banking, according to his LinkedIn.

Several fans took to Twitter to express their surprise at Davide’s job and joke that he was not in need of the prize money that came with his win.

One said: ‘Davide owns a multimillion shisha company idk if any of these people needed 50k’.

Another echoed: ‘I just learnt that Davide is an entrepreneur owning a shisha business. This guy was always meant to have a Turkish wife. I’m convinced they’re soulmates. I can’t get over them two!! #EKINDE’.

A third chimed in: ‘Out of all things I expected Davide to do for a living ….. I did not expect him to own a shisha lounge on the curry mile’.

And someone else tweeted: ‘Me when I found out Davide is a whole a** millionaire entrepreneur’.         

Shocked: Several fans took to Twitter to express their surprise at Davide's job and joke that he was not in need of the prize money that came with his win

Shocked: Several fans took to Twitter to express their surprise at Davide’s job and joke that he was not in need of the prize money that came with his win

It comes after Davide and Ekin-Su were crowned the winners of Love Island 2022.

As the news was announced, emotional Ekin-Su, 27, jumped into her Italian beau’s arms as they celebrated their win and speechless Davide exclaimed he ‘couldn’t believe it’. 

Congratulations rushed in for genetically-blessed couple Ekin-Su and Davide as viewers celebrated their win on social media, admitting that they thought the ‘right couple had won’. 

The couple finished ahead of Gemma Owen, 19, and Luca Bish, 23, who were awarded second place and narrowly missed out on the money, with bosses deciding to ditch the ‘split or steal’ twist that usually comes at the end for the first time in the history of the ITV2 show.

In previous years, winners have picked an envelope which either has the prize money or nothing enclosed, with one person in the couple being given the £50,000 with the option to ‘split or steal’ the cash.

This year, host Laura Whitmore, 37, announced during Monday night’s live final they would automatically be sharing the money as producers opted to scrap the tradition which has been in place since series one.

Winner, winner! Ekin-Su and Davide have won Love Island 2022 and will split the £50,000 prize money

Shocked: Ekin-Su couldn't believe it as she covered her mouth with her hands

Winner, winner! Ekin-Su and Davide won Love Island 2022 and will split the £50,000 prize money



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