What is cloud computing? In short, cloud computing is when providers deliver on-demand access to hosted computing services, such as cloud storage or software, over the internet.
What does cloud computing do?
With cloud computing, your data and software aren’t stored on your own infrastructure or in the same physical location as you. It’s all hosted elsewhere and you rent access to it.
- Cloud computing now underpins many everyday tasks. If you’ve sent a message using Gmail, backed up your phone’s photos online, or watched a film on Netflix, you’ve used the cloud.
- One form of cloud computing is Infrastructure as a Service. Rather than relying on your own hardware, you can rent virtual servers and storage from cloud providers.
- Another is Software as a Service. Google Workspace (opens in new tab) is an example of an office software suite available on a subscription basis—both the software itself and the files that you create using it are hosted on the cloud.
- There’s also Platform as a Service (PaaS). This is a more advanced model aimed at software developers, where the cloud providers host software development tools.
How departments can use cloud computing
Cloud computing can benefit all departments within a company. Let’s look at a few examples of how the operations of the IT and marketing departments may specifically be affected by cloud services.
The job of the IT team will be significantly changed when a business transfers to cloud computing. With a streamlined on-premises IT infrastructure, systems will require less maintenance. In fact, with more services now managed by cloud providers, there is less need for small and medium businesses to have skilled IT technicians in-house.
However, the IT team will have to manage the administration of the business’s cloud products. Most cloud providers give users access to a range of administration tools, from which the IT team will need to manage user permissions, security settings, audit logs, etc.
Rather than use a public cloud provider, large companies may want to maintain a private cloud, where cloud services are hosted on infrastructure owned by the company. In this case, the IT team will need to be specially trained in managing cloud systems.
Members of a marketing team may frequently travel, such as to represent the company at events or take promotional photos or videos of a product in use. In these cases, cloud technology will make their job significantly easier.
If a marketer needs to access any company files while out of the office, they can do so on their mobile device. Any work created, including photo and video files, can be uploaded to the cloud. This means it’s safely backed up and can be immediately accessed by the team back at the office.
Marketing teams can also make use of the collaborative features offered by cloud services. For example, marketing copy written on cloud-based software can be read and edited by another team member, and then approved or go through compliance with another.
Collaborative project management tools, such as Airtable (opens in new tab), can be used to integrate the work of myriad departments such as marketing, sales, content, legal, and IT, to optimise workflows and improve internal comms.
Features and benefits of cloud computing
How much does cloud computing cost?
The cost of cloud computing varies depending on what you want, but most providers have flexible models with several different options, so you only have to pay for what you need.
On the most basic level, some providers offer storage and software for free. For example, Google offers individual users 15GB of Drive (opens in new tab) storage and access to its cloud-hosted office software, free of charge.
Small to medium businesses with multiple employees will want to look at the next level up from this, where more storage and software is provided alongside greater administration and collaboration tools. For example, Dropbox (opens in new tab)’s standard business plan costs $12.50/user/month and comes with 5TB of storage per user. Competitors including Google Workspace and Microsoft 365 (opens in new tab) have equivalent plans with similar pricing.
For larger companies that want their full infrastructure hosted on the cloud, or a PaaS development platform, the cost can be much higher, sometimes even in the tens of thousands of dollars. In these cases, you’ll have to approach a provider for a bespoke quote.
Cloud computing FAQ
What is the purpose of cloud computing?
Cloud computing aims to make software and infrastructure available to individuals and businesses over the internet on an on-demand basis. It enables its users to take advantage of the services that it provides, without the need for their own infrastructure or computing expertise.
It can help users cut costs via an economy of scale. For example, renting space on a shared server is cheaper than buying and maintaining your own server hardware.
Is cloud computing secure?
It’s natural to worry about the security of files you’ve stored on cloud servers that are out of your control. But cloud storage may actually be more secure than keeping data on your own drives.
Most reliable cloud providers have state-of-the-art security systems in place. Your files are encrypted, which makes it much harder for hackers to access them. Also, there are built-in firewalls, and many providers have technicians constantly updating the security to adapt to new threats.
What are the types of cloud computing?
There are two main types of cloud computing: public and private clouds. You’re most likely to have worked with a public cloud, which is where the infrastructure is owned and operated by a third-party provider such as Google or Microsoft.
There are also private clouds, which is where a private cloud environment is provided to a single company or group and often hosted by that company’s own data center. There are hybrid clouds, which combine two or more public and private clouds.
What are the disadvantages of cloud computing?
One disadvantage of cloud computing is that the process of cloud migration—moving your existing data and apps to the cloud—can be more time-consuming and costly than you’d expect. There will also be inevitable troubles for employees adapting to a new system.
Another problem is that with many systems, you can only access your apps and files when you have an internet connection. This can cause frustration if your connection drops when you’re trying to access work.
Why is it called cloud computing?
The term “cloud computing” is often thought to refer to the ethereal nature of data hosted in the cloud—your data isn’t on hardware tangible to you but is outside of your infrastructure, seemingly floating around as if on a cloud.
However, the cloud symbol dates back to the 1970s, when early network engineers needed a symbol to represent networks of computing equipment. They landed on the cloud, a symbol previously used to represent the telephone network.
- Cloud computing is when a provider offers on-demand access to services, such as software or storage, over the internet.
- There are many benefits to cloud computing, including accessing files remotely and collaborating on them with your team.
- Cloud features can be used by all departments within a company, including marketing, but migrating to the cloud will mostly change the working practices of the IT team.
- Your data stored on the cloud is protected from both accidental loss and hackers. In fact, it’s likely safer and more secure than if it were stored on your own system.
- The price of a cloud system can vary significantly, from free basic plans to full infrastructure solutions, which can cost tens of thousands of dollars.
More on cloud computing
If you want to read more about cloud computing, a good place to start is our guide to the best cloud storage providers for businesses. You may also be interested in our 5 top cloud data storage tips for businesses.